NextGen Leaders

A Creative Transformation Company

NextGen Leaders is WPP’s 10-week virtual learning series for college students, recent graduates and those with 0-2 years of experience in any field. The first of its kind programme aims to provide learning, growth and professional development opportunities for early-career talent.

Registration for the Summer 2021 programme is now open and can be found here. Registration will close on Friday, 30 April 2021.

The series allows participants to hear from and connect with leaders across agency brands and functions at WPP, as well as clients, partners and others from our broader network.

It also provides a unique opportunity to experience WPP’s culture as a whole, build community and look “under the hood” of the world’s leading creative transformation company.

Executives from WPP’s brands and top clients will lead sessions covering everything from industry trends, marketing strategy and data science to experience design, emerging technology and culture. Participants will hear from a wide range of thought leaders and highly-regarded industry figures who will bring their perspectives on today’s key issues and how to use the power of creativity to build better futures. Participants will listen to prerecorded sessions and join live discussions, where they will have the opportunity to engage with one another.

In partnership with colleges, universities and organisations, the NextGen Leaders series aims to reach a diverse pool of early-career talent. Our Summer 2020 cohort included a group of 846 people, representing 54 different countries and 310 colleges and universities.

In addition to receiving a certificate of completion from Coursera, participants will come away from the program with their own professional network within WPP and may have the opportunity to secure full-time offers from WPP brands. Participants will also be encouraged to stay engaged with their cohort via private networks, such as an invite-only NextGen Leaders alumni network.

Reach out to with any questions.

The curriculum – 7 June-9 August 2021

 Live sessions with WPP leadersOn-demand learning through Coursera
Week 1Welcome to WPPIntroduction to WPP’s Capabilities, Agencies and Clients
Week 2Inclusive Marketing: The Business ImperativeAuthenticity and Empathy in the Workplace
Week 3What Customers WantThe Different Roles within an Agency
Week 4What Clients WantHow Agencies Make Money
Week 5Creativity and InnovationExercising Your Creative Mind
Week 6Content, Culture and PartnershipsUnderstanding a Client Brief
Week 7Navigating the World of MediaLearning the World of Media
Week 8Tech, Entertainment and the New Virtual WorldFrom Insights to Storytelling
Week 9Reaching Communities through Public RelationsDiscovering the Power of PR, Branding and Design
Week 10Trust and Inclusion in the WorkplaceCreating Your Path

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